DO
-Have a plan before you start, because without strategy and without goals then you don’t fully understand the techniques you’re using or why you’re using them. You’ll have no clear destination in mind so you won’t know where to stop, where to change directions or when success has been reached.
-Create measurable, obtainable goals that make sense. It does you no good to just say “we want a lot of local followers” or “we want to increase conversions”. Get specific and be realistic about what you’re looking to do within social media. Think short term.
-Stay consistent with your messages. Changing lanes too often will cause you to lose your followers and those who remain won’t remain interested or engaged. Keep your eyes on target and send your messages at that target at all times. If you’re aiming for the bullseye what good is it to shoot at the sky.
DON’T
-Be pushy. No one responds well to forced messages and pushy attitudes. Remember the transparency of social media. There are more people watching you than you know.
-Spam social networking sites with your social media marketing. No one cares about your product, service or company. Remember that.
-Try to sell anyone. Your selling belongs in the showroom, in your store. You don’t corner people in the supermarket and try to hard sell them on your products. Why do it in social media? This is their place, not yours.
Full Post Found Here: Social Media Science By Charles
