Direct Response Marketing- Overrated, Or Overlooked?

Your Network Marketing/MLM Opportunity is an awesome one, but are they teaching you to recruit utilizing "old school" techniques?

Network marketing has been an industry recognized by many successful and well known entrepreneurs, such as Donald Trump and the best selling author of "Rich Dad, Poor Dad" Robert Kiyosaki, as the "Perfect Business".

Many who venture into this profession truly do have the potential for building a fantastic income.

The harsh reality is however, that most network marketers fail - in fact the statistic is 97%.

With the introduction of the internet, a perfect marriage was met between the network marketing professional and their access to high quality prospects.

Why then, do many successful network marketing companies still teach recruiting techniques that date back to the 1950's?

My experience was truly no different. I've been at the Network Marketing game for a very long time, but to be honest, I failed at every single one.

It was only when I found the true reason that most network marketers fail, and sadly, it's not because they haven't worked hard at trying to succeed.

It took me hours and hours of researching the top professionals in the Network marketing industry to find out that most of these top earners were doing the same thing - throwing out the old methods and techniques, and incorporating techniques and strategies that not only were building their businesses quickly and efficiently, but each one of these top professionals also had one key element that stood out...

Their prospects were coming to them, and asking to join their downlines.

WHAT? How was this possible?

I just couldn't imagine that all of the years that I had been doing what I had told to do, dragging my friends and family members to one hotel meeting after the other, passing out business cards to any one who dared to glance in my direction,
writing list after list, filling out memory joggers ad nauseum, could have been the wrong thing to do. But it was.

And my advice is that you stop doing it too. Please don't get me wrong, or hear what I am NOT saying. The methods that you have been taught, are still being taught, because they do work. However, the problem that many network marketers face when trying to take their business to the next level, is what direction to go when the "warm leads" turn cold.

After failing at the last venture, I had decided that, clearly I didn't have what it took to be successful in the network marketing profession, and I swore to never get involved in another network marketing opportunity.

Never say never my friends.

When the opportunity to get involved with my travel business fell into my lap, I decided that I would put all of my painstaking research to use, and I have never looked back. In fact, I have been able to build a fantastic business, and teach my "community" or downline the same techniques so that they could duplicate my success, and teach their community to duplicate, and so on and so on.

Stop buying leads! Stop Cold Calling!

My mom always use to tell me that "the definition of crazy, is doing the same thing over and over again, expecting different results."

How does Direct Response Marketing Work, and will it work for me?

The best way I can explain it, is to look at a profession that I know very well, having had a very successful, and lucrative career in the Yellow Pages industry.

Yellow pages advertising is a sneaky, but brilliant formula. Most people use it without realizing what motivated them to pick up the book. They just know that they need something, and they call someone from the book to buy it from.

In essence, the prudent business owner who places an ad in the yellow pages, has placed himself there to be an option, when a client needs their product, or service.

The yellow pages is an advertising medium where BUYERS are seeking SELLERS, and the beautiful thing is, almost 90% of the time, that buyer has a checkbook or credit card in hand, ready to make the purchase. The buyer comes educated because the research has already been completed. The decision to buy has already been made, so the phonebook is simply directing the buyer to a business to complete the transaction.

This is called directional advertising, and because it works so well in comparison to other forms of advertising, the yellow pages remains a healthy and profitable business, even with competition from the internet.

Direct Response Marketing is very similar. Using this method will allow the prospect to get educated about what you have to offer, and when they are ready, they call or get in contact with you to join.

It's that simple.

Do the research, and find a direct response method to implement. if you're not sure, implement it along with the current methods you use, and watch your recruiting efforts improve. dramatically. It worked for me, and it will work for you.



I will outline in my blog all of the techniques that I used to build an income that sustains me, and a downline of successful recruits that are duplicating my success and income for themselves.

I will also teach you FREE methods, and show you FREE resources that will enable you to put your opportunity in front of high quality, qualified prospects who will initiate the first contact, and call you to join your organization.

Get ready to turn your MLM or Network marketing failure into another genuine success story. Be prepared to work hard, but be prepared to see tangible results.

Wishing You Happiness & Success In Your Life and Business,

Alecia Barnes
Network Marketing Professional-Mentor
Pacific Northwest Region
http://traverus-travelagent.com