If you put your ear to the ground you can hear something. It’s the dull crackle of fire dying away. The heat rolls back as frost seems to slowly take hold. The noise dies down, the fear slips away.
I think hell is starting to freeze over.
As I look at companies engaging followers in social media there is a sincere outreach and the companies are actually listening to people. I never thought I’d see the day and swore it would be one of those “When pigs fly” “When hell freezes over” kind of scenarios before the majority of businesses realized that listening within social media needed to take place before engagement could occur.
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