How Small Businesses Are Using Social Media for Real Results

Social media can be a scary prospect for small businesses; unlike traditional marketing methods, it puts part of the message in the hands of the customers. But while it’s easy to be concerned that the message will go the wrong way, the benefits can outweigh the risks if you use the available services wisely.

The most obvious benefits are increased customer loyalty and engagement. Less obvious but just as important: Your business will gain exposure not through your own advertisements, but through folks who’ve already been patrons. We’re more likely to trust a Facebook () update or Yelp () review from a friend than from the business itself.

We spoke with small business owners and social media managers around the world who have successfully used social media to increase business performance, and we asked them for their stories and their tips. Here’s what we learned.

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It’s About Relationships, Not Pitches

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How Small Businesses Are Using Social Media for Real Results