Lessons From The New Apple I Phone - Marketing Life Changes and NOT the Product will Win Your Clients Over

When you are selling your products or services on or offline - the important thing to remember is this...

People couldn't care less about your product. period.

The point to that statement is simple - people in the market for your product or service care more about what they will DO with your product...how it will enrich their lives, than the actual product itself.

Think about it - how many products have you purchased based on the fact that you would be:

A. More attractive to the opposite sex
B. Look younger, more supple and appealing to the opposite sex
C. Look younger, more energetic, and yes...appealing to the opposite sex

We all categorize the things that we want into two basic categories -

Wants and Needs

Let me ask you a question...When was the last time that you put off making a purchase of an item that initially started out in the want category - but later purchased much sooner, because you were able to justify to yourself that it wasn't just a want, but a need?

Did that purchase flip from the want category to "Gosh I need this" based on a strategic ad campaign that showed you all the "practical" things that you could do with that wanted item, until, By George, you "needed" it?

Here an example of what happened to me recently;

Have you seen the new FaceTalk I Phone Ad Campaign? If not - watch it here:

O.k...so you know what happened, right??

Yep, I bought the phone. For months I had justified that I didn't need the phone, I had a perfectly good phone blah blah blah, but after seeing the commercial, I found perfectly good reasons for why I needed the new Apple I phone with FaceTalk.

Long story short, Take a lesson from Apple. If you want your customers to buy, tap into the life changes that will make your product seem like perfect timing. If you follow this simple concept, you will watch your sales soar.

Now, I'm off to play with my newly aquired Apple I Phone...Don't you love technology?

Have a blessed week...

A

5 Ways Social Media Marketing Can Help Your Business

Social media has been through a lot in the last two years. It’s been overly-hyped, under-appreciated, been the brunt of questionable claims regarding its value, had its ROI fondled like a rubix cube, turned-over, pushed, pulled, examined, leveraged, utilized with success and utilized with epic failure.

It’s been a bit of a theme park really.

A lot of good has come out of sound social media strategies for many businesses and while the entire process of getting your business involved in social media isn’t completely free, it can be pretty cheap. Anyone peddling it as an expensive magic potion should be disregarded. It’s a cost-effective tool that nestles snugly into your great big craftsman toolbox out back.

Curious about how social media can help your business, even in the smallest way? Here are a few quick tips on how a small business owner can gain traction with social media marketing.

Engagement

Where traditional marketing tends to be very passive and disconnected, social media marketing allows you to directly engage not only your customers but your vendors and employees as well. You have access to a brand new level of communication where you can get and deliver feedback quickly.

Communication is never a bad thing.

Relationships

Social media is all about relationships. That’s the whole concept behind social networks is establishing relationships to engage people. You can connect to and forms bonds with people and organizations you never knew existed with the potential of gaining insight and information to help your business thrive. From relationship building comes trust and credibility, and your customers like to do business with people they trust.

On Target

You’ll be able to find and directly target the people you want to market to. You can stop wasting a lot of ad budget on marketing campaigns that blanket your local area or the web. That never works. Social media is an opportunity to narrow your focus and increase the return on your investment. Not sure about that? Try selling a hockey stick to someone who doesn’t have any interest in hockey. Then go find a group in Facebook that deals with Hockey enthusiasts and try to sell it. Enough said.

Reputation Management

Every business will inevitably face criticism and be questioned in a public forum. How you respond to criticism can have a very profound impact on future business.

Read Full Post Here: Social Media Science Blog

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Small and Large Businesses Take The Social Media Hint...All Aboard!

If you put your ear to the ground you can hear something. It’s the dull crackle of fire dying away. The heat rolls back as frost seems to slowly take hold. The noise dies down, the fear slips away.

I think hell is starting to freeze over.

As I look at companies engaging followers in social media there is a sincere outreach and the companies are actually listening to people. I never thought I’d see the day and swore it would be one of those “When pigs fly” “When hell freezes over” kind of scenarios before the majority of businesses realized that listening within social media needed to take place before engagement could occur.

Read Full Post Here: Social Media Science Blog

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